Market Research
Selling to developers isn’t impossible—it just requires marketers and sales teams to adjust their tactics outside of the established SaaS playbook.
As you race to close the books on 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent.
Big news: The PLG Summit is going virtual. Can you help us make it the best event of the year?
In today’s market, it’s more crucial than ever to have a team solely dedicated to understanding market and buyer needs. That’s what makes implementing a Product Marketing role so important.