Market Research
Market Research
Labcast: Startup Companies — What’s Your Message?
April Dunford calls in to discuss the challenges of developing the right startup messaging and the three things every value statement must answer.
by Brendan CournoyerMarket Research
Customer Segmentation: A Targeted Tool for Companies
One of the main perks of customer segmentation is that companies are able to take a more group-specific approach, says Erica Olsen in this video.
by Contributing AuthorMarket Research
The Next Steps for Mobile Media Marketing
Michael Brennar shares a few tips on how to best develop a successful mobile marketing strategy for the burgeoning mobile revolution.
by Contributing AuthorMarket Research
Marketing Strategies and the Power of Personalization
HubSpot's Mike Volpe shares a boatload of personalization tips to add to your marketing strategy now.
by Contributing Author
Market Research
The Hot Market for Pre-IPO Tech
Prior to Google’s IPO a decade ago, there were few avenues for ordinary investors to own shares of pre-IPO entities.…
by Nick PetriMarket Research
VC Due Diligence: Do You REALLY Know Your Buyer Personas?
This is the second post in a series about the things venture capitalists look for when they perform due diligence…
by Brian ZimmermanMarket Research
4 B2B Trends Marketers Need to Watch Out For in 2012
In a post on his blog B2B Marketing Insider, Michael Brenner takes a stab at pinpointing some B2B marketing trends to watch next year.
by Josh ZywienMarket Research
4 Considerations for Your SaaS Marketing Strategy
How does marketing for Software as a Service differ from traditional on-premise offerings?
by Brendan CournoyerMarket Research
Which Industries Are Ripe for Innovation?
In a post for Seeing Both Sides, Jeff Bussgang pin points several industries that are ripe for, and in some cases, already experiencing innovation booms.
by Contributing Author