Labcast: Startup Companies — What’s Your Message?

Conveying the right message is critical for young companies — but that doesn’t keep many from messing it up! In our latest podcast, April Dunford, Founder and Principal Consultant at Rocket Launch Marketing, calls in to discuss the challenges of developing the right message for your startup, with tips on the three things every value statement must answer.

Labcast 61: Messaging for Startups with April Dunford

For tips from April on messaging, product marketing and more, visit the Rocket Watcher website and follow her on Twitter @aprildunford.

Podcast Transcript Coming Soon!

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at Brainshark where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.
You might also like ...
Product Led Growth
A Recap of OpenView's 2019 Product Led Growth Summit

Big news: The PLG Summit is going virtual. Can you help us make it the best event of the year?

by Jeff Curran
Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne
Product
SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers
Editor's Note: This article was first published on August 23, 2016.  Segment CEO and Co-founder Peter Reinhardt was recently reflecting...
by Kyle Poyar