Market Research
Market Research
The Brand Promise Definition for Content Marketing
Lately, I’ve been thinking a lot about how brand promise and content marketing are closely intertwined. After all, great content…
by Amanda MaksymiwMarket Research
Keyword Research: Working with the Project Sponsor
Here is an outline of a quick start guide for keyword researchers, with details on the first point: working with the project sponsor.
by Tien-Anh NguyenMarket Research
e-Rewards acquires Conversition: A Marriage of Social Media and Market Research
Last week, e-Rewards acquired social media market research agency Conversition. Conversition applies scientific principles to the collection and analysis of…
by Faria Rahman
Market Research
Market Research: Best questions to ask your customers
At OpenView, we’ve written extensively in the past about the importance of listening to your customers and allowing their collective…
by Tien-Anh NguyenMarket Research
Delivering Your Final Keywords
Besides the project kick-off meeting, the final delivery of the keywords (i.e., the output) is the single most important meeting, so be well prepared.
by Tien-Anh NguyenMarket Research
Content Marketing for CEOs: Three Questions to Answer
What does that mean — content marketing? Simply put, content marketing means that instead of buying attention through advertising (i.e.…
by Joe PulizziMarket Research
Finalizing the Adoption Plan of Action for Keyword Research
Developing a list of keywords is the starting point – but the real measure of success will be how the keywords are used, adopted, and leveraged in your content.
by Tien-Anh NguyenMarket Research
Learn from the Best: How Netflix Can Improve Your Marketing Strategy
Netflix has become a powerful company, maintained its position as the leading DVD-by-mail provider, and become the go-to giant for…
by Brennon SlatteryMarket Research
Three Data Analysis Projects to Inform Your Business Growth Strategies
As they grow, expansion stage companies invariably strive to optimize their marketing and sales strategies, with the goal of achieving…
by Tien-Anh Nguyen