Market Research
Market Research
How to Utilize Internal Marketing as a Go-To-Market Strategy
There’s plenty of uncertainty involving some marketing strategies. How will they play out, what will they take and where will…
by Contributing AuthorMarket Research
When the Sales and Marketing Departments Collide
Look at any struggling company and you’re certain to see that the marketing and sales departments are in disharmony. Their…
by Contributing AuthorMarket Research
How to Find and Motivate Your Buyers, Part 10
Finding channels alone isn’t enough. You need to give them a reason to push your products. During OpenView’s Market Segmentation…
by Tien-Anh NguyenMarket Research
The Importance of Personas in Influencer Marketing
Editor’s note: Influencer marketing strategies involve researching and building a database of key influencers, communicating the company’s message through these…
by Amanda Maksymiw
Market Research
Research Your End User, not the Channel, Part 9
When selling through a channel, your research should surround the end customer, not the channel. The research of said customer…
by Tien-Anh NguyenMarket Research
B2B Marketing: Sell to Cats or Cattle?
Understanding who your prospects are, is half the battle in B2B sales and marketing. In a recent ‘New Sales Economy…
by vickilynnMarket Research
Making Marketing Metrics Matter
Metrics are great, but it’s how they are used, that makes or breaks marketing efforts. The key to being a…
by vickilynnMarket Research
Tell Prospects What to Do Next
What you don’t know about your prospects, is costing you sales. Recent ‘Marketing Sherpa’ research found that “78% of marketers…
by vickilynnMarket Research
The Start-up Name Game
A great company name does not guarantee success, but it can’t hurt. Naming your start-up company is a tough decision.…
by vickilynn