Market Research
Market Research
The Value of your Lead Generation Team
Your lead generation services team is more valuable than you think. Not only are they increasing revenue by generating qualified…
by OpenViewMarket Research
Positioning Your Products and Services for Marketing
What is the purpose of a mental link with customers? In this video for Monday Morning Marketing Quote, Tom bases…
by Contributing AuthorMarket Research
Find your Unique Selling Proposition (USP)
Strategies for small business positioning. The number one question you must answer as a new business owner is, “Why would…
by vickilynnMarket Research
Crafting a Startup Marketing Plan with Ease
Ilya Mirman understands marketing for startups. Mirman has dedicated the last decade to coordinating marketing for software companies such as SolidWorks,…
by Contributing Author
Market Research
Customer vs. Competitor Marketing
Pros and Cons of Customer/Competitor Strategies “Should Your Marketing Strategy Be Customer Oriented or Competitor Oriented?” A recent ‘Marketing Practice’…
by vickilynnMarket Research
Elements of a Great Brand Story
Use life experience to captivate and convince. When writing stories about your brand, you have to captivate your audience. In…
by vickilynn Market Research
Primary Versus Secondary Data, Part 3
There are vast differences separating primary and secondary data. OpenView Venture Partners held a Market Segmentation Forum where Luke Hohmann, a senior…
by Tien-Anh NguyenMarket Research
Competitive Advantage Research: Why You Need it Now
Scott Maxwell breaks down the keys to competitive advantage research, step by step.
by Scott MaxwellMarket Research
Tips to Avoid Stale Data Tracking
Revisit Data Tracking to Discover the Real Story Tracking customer and brand experience data requires that you follow the same…
by vickilynn