Market Research
Market Research
The Three Types of Forecasters
The act of forecasting, or predicting the revenues that you or the team that you are managing will generate in…
by OpenViewMarket Research
Great software market growth predicted by Forrester
I was happy to see that Forrester is predicting a significant tech rebound in 2010. They are predicting that software…
by Scott MaxwellMarket Research
Key points when competing for an IT Managed Service Provider (MSP) contract
I have just completed a search for an IT MSP for our firm. Since it was the end of the…
by Konstantin Valchev
Market Research
Customer segmentation is like drilling for oil
During this time of year, our Growth Stage portfolio companies are heads-down in creating their 2010 operating plans. This requires…
by Mark BarryMarket Research
Market Segmentation & Goals
A much talked about topic at OpenView and our portfolio companies right now is target market segmentation. Market segmentation is…
by Igor Altman