Market Research

My first take on this topic in last week's post got a lot of attention, but not the attention I intended....

If you have followed my posts or my colleagues' blog entries, you would know that we are very big on...

Let us start with the basics by defining what we mean by market segmentation. Segmentation is the process of dividing...

Watch

On an annual basis, the South by Southwest festival gives attendees an opportunity to get schooled on the latest up-and-coming...