Market Research

How to Not Suck at SaaS: Focus on Customer Development
My first take on this topic in last week's post got a lot of attention, but not the attention I intended....
by Firas Raouf
Market Research
You've Got Your Segments, What About Personas?
If you have followed my posts or my colleagues' blog entries, you would know that we are very big on...
by Tien-Anh Nguyen
Market Research
Market Segmentation: The Means to More Profitable Growth
Let us start with the basics by defining what we mean by market segmentation. Segmentation is the process of dividing...
by Firas Raouf
Customer Success
Looking at the Takeaways from SXSW 2011
On an annual basis, the South by Southwest festival gives attendees an opportunity to get schooled on the latest up-and-coming...
by Corey O'Loughlin