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Market Research

Market Research

The Three Types of Forecasters

The act of forecasting, or predicting the revenues that you or the team that you are managing will generate in…

by OpenView

Market Research

Great software market growth predicted by Forrester

I was happy to see that Forrester is predicting a significant tech rebound in 2010. They are predicting that software…

by Scott Maxwell

Market Research

Key points when competing for an IT Managed Service Provider (MSP) contract

I have just completed a search for an IT MSP for our firm. Since it was the end of the…

by Konstantin Valchev

Market Research

Customer segmentation is like drilling for oil

During this time of year, our Growth Stage portfolio companies are heads-down in creating their 2010 operating plans.  This requires…

by Mark Barry

Market Research

Market Segmentation & Goals

A much talked about topic at OpenView and our portfolio companies right now is target market segmentation. Market segmentation is…

by Igor Altman

Market Research

Looking at the Takeaways from SXSW 2011

On an annual basis, the South by Southwest festival gives attendees an opportunity to get schooled on the latest up-and-coming…

by Corey O'Loughlin

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