Marketing

Customer Success
Summaries Sell More Stuff
Marketing and sales content is often chunky, fact-ridden and prolific to the point of distraction. The key to capturing and...
by vickilynn
Product
Is Obfuscation your Messaging Strategy?
The Importance of Being Crystal Clear in Your Product Messaging Consider the following 5-minute marketing experiment: Select a couple of...
by Tien-Anh Nguyen
Customer Success
Podcasts create Aura of Authority
To podcast or not to podcast? The Marketing Spot blog recently interviewed Mitch Joel, producer of the Six Pixels of...
by vickilynn
Customer Success
Study Reveals Social Media Missteps
Do all tech companies fail at Social Media? A study by PR/marketing agency Wildfire, found that 90% of UK tech...
by vickilynn
Customer Success
Social Media Article Roundup
A recent HubSpot blog presents links to five great articles on social networking as a tool for; business networking, blog...
by vickilynn
Customer Success
Why the Old Spice Campaign isn't Social CRM
By now, Old Spice's latest campaign has permeated every available crevice of the internet and television land. [caption id="attachment_6024" align="alignright" width="200"] Image provided by:...
by Contributing Author
Customer Success
7 Steps To Start Email Marketing
[caption id="attachment_6623" align="alignright" width="126"] Image provided by: {link:http://www.flickr.com/photos/fletcherprince/}fletcherprince{/link}[/caption] The Evolution of Email Marketing E-mail marketing has evolved moving from simple one-way...
by Brennon Slattery
Customer Success
Create a Best of Breed Social Media Team
[caption id="attachment_5163" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/holtsman/}Holtsman{/link}[/caption] Social media marketing requires a team that possesses superior skills that enhance...
by vickilynn
Customer Success
Tapped Emotions Pump Up Response Rates
What is your approach to writing? Most marketing professionals approach writing in the methodical manner they learned in college.  This...
by vickilynn