Marketing

Market Research
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Research Your End User, not the Channel, Part 9
When selling through a channel, your research should surround the end customer, not the channel. The research of said customer...
by Tien-Anh Nguyen
Marketing
How the CEO Should Launch a Blogging Program

Use the following checklist to ensure that this effort will have the greatest probability of success. The executive team should ensure that all items are checked off and the blogging administrator should ensure that the executive team is following through on the checklist.

by OpenView
Customer Success
Tips to Start Writing Masterful Copy
Feeling shackled by the formalities and confines of your copywriting duties? [caption id="attachment_6418" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/banspy/}banspy{/link}[/caption] Break...
by Contributing Author
Marketing
Prepare a List of Topics for Upcoming Case Studies
This is a part of a series that was created to help you create case studies for your company. This...
by OpenView
Customer Success
Content Marketing Made Easy
A collection of great Junta42 resources for content marketing excellence. Joe Pulizzi of Junta42 blog reaches out to aid content-deprived,...
by vickilynn
Customer Success
Consider Podcasts for Content Delivery
Podcasting is alive and well. [caption id="attachment_6390" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/ollyhart/}OllyHart{/link}[/caption] “Podcasting is the concept of producing various...
by vickilynn
Customer Success
Ease Blogger Guilt
Tips to help you blog more often and create better content. [caption id="attachment_6007" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/mariareyesmcdavis/}Maria Reyes-McDavis{/link}[/caption]...
by vickilynn
Marketing
Lead Management is Science, Not Art
As a company begins to move from the start-up to the expansion stage, one of the processes that can drag...
by Firas Raouf