Marketing
Marketing
Tweet Level: For what it’s worth
I recently discovered a fun new tool called TweetLevel after reading Barbara French‘s blog. TweetLevel was created by Edelman, a…
by Amanda MaksymiwMarketing
Disruptive Marketing Practices
We spend a lot of our strategy and operational support (a.k.a., value add) time with our portfolio companies helping to…
by Scott MaxwellMarketing
Tune-In to Social Holiday Savings!
So it’s that time of year – Thanksgiving is upon us. We’re still a solid 4 weeks away from Christmas;…
by kelliestaceyMarketing
Be sure to do your prep work for your influencer marketing initiative
Last week, I discussed delivering targeted pitches to your influencers. After giving this topic some additional thought, I wanted to…
by Amanda MaksymiwMarketing
So you are thinking about a Content Marketing Strategy
Part of our role as a Venture Capitalist firm who invests in expansion stage software companies we spend a lot…
by George RobertsMarketing
What is it that you’re saying?
What is that you’re saying? After getting off the phone with a company’s customer service department, which is now on…
by ElizabethMarketing
Does Your Marketing Content Address Your Customers’ Needs?
Recently, a team member and I provided operational support to one of our expansion stage portfolio companies, by completing an analysis…
by kelliestaceyMarketing
Market Segmentation & Goals
A much talked about topic at OpenView and our portfolio companies right now is target market segmentation. Market segmentation is…
by Igor AltmanMarketing
Demand Generation Process – Science not Art
There is an ocean of things we can cover in a discussion around demand generation. What I refer to here…
by Firas Raouf