Marketing
Marketing
Two Content Marketing Experts Weigh In On the Future
I had the pleasure of hosting two of the biggest names in content – Jesse Noyes, VP of Product Marketing…
by Kyle Lacy Marketing
The State of B2B Content Marketing: 25 Need-to-Know Stats [Infographic]
Content marketing has become hugely important to B2B marketers, so much so that 91% now use content marketing to generate…
by OpenView Marketing
How NPR Saves $100K Annually by Introducing New Candidates to #NPRlife
Lars Schmidt joined NPR at a time of modernization. On the talent side, it was a lean team with a…
by Carlie Smith Marketing
23 Metrics to Track for Real Insight into Your Channel Partnerships
Channel sales are notoriously challenging. Yet according to Accenture, over 70% of mid-sized to large high-tech enterprises depend on a network…
by Jim Somers Marketing
TripAdvisor’s Unique Facebook Hack for Building its Employer Brand
It’s no secret organic reach for Facebook company pages has been steadily declining. Whether the real culprit is the increased competition from a…
by Meghan Maher Marketing
The Shrinking Role of Marketing in SaaS (& What’s Replacing It)
There’s no longer a lot of mystery when it comes to the traditional marketing funnel. Specifics may vary, but by this…
by Harpreet Singh Marketing
How Can Sales Influence Marketing to Provide Stronger Leads
It’s no secret that in large companies, the Marketing and Sales departments don’t always work well together. If they had…
by Kyle Lacy Marketing
3 Secret Ingredients for Recruiting with Social Media
The vast majority of companies are no stranger to using social media to actively engage with current and potential customers,…
by Meghan Maher Marketing
Mobile Adoption and Retention: 15 Stats Every B2B Marketer Should Know [Infographic]
There’s no denying we live in an increasingly mobile world. Until recently, however, stats around mobile app performance and how…
by OpenView