Marketing
Marketing
How to Think about Branding During a Merger or Acquisition
Mergers and acquisitions are hard. They are complicated. They are fraught with details, decisions, and innumerable contingencies. From financing to…
by Douglas Spencer Marketing
Triple Your Sales by Doing Something Remarkable
I’ve been a follower of Seth Godin since college. His book Permission Marketing completely changed my perspective on the marketing process…
by Kyle Lacy Marketing
What an Acquisition Would Mean to the Salesforce Brand: 4 Questions for Marc Benioff
Salesforce.com has been at the center of a whirlwind of speculation, with rumors that Oracle, Microsoft, IBM, SAP or even…
by Douglas Spencer Marketing
A Simple Framework for Unlocking Full-Funnel Marketing Attribution Intelligence
In my previous two posts in this series, I’ve talked about why marketers have historically struggled with multi-touch attribution and…
by Nadim Hossain Marketing
22 Metrics to Discover Your Top Go-to-Market Priorities
There are no lack of things on your plate. Deciding on the right things to focus on in your go-to-market…
by Brandon Hickie Marketing
51 Sizes to Remember for Social Media Images and Video
Our friends at Spredfast (part of the OpenView portfolio) produced an amazing infographic detailing everything you need to know about sizing…
by Kyle Lacy Marketing
5 Ways AdTech Can Scale Account-Based Marketing
Buyer habits are changing. Today’s B2B buyers want to engage with your marketing on their own terms, and they expect…
by Sangram Vajre Marketing
Why High-Growth Software Companies Are Investing in Online Reviews
The last 12 months has seen a significant escalation in the number of business software products reviewed online by their…
by Vinay Bhagat Marketing
ROI: 4 Reasons Now is (Finally) the Time for B2B Multi-Touch Attribution
This is the second post in a three-part series about multi-touch attribution from guest author Nadim Hossain, co-founder and CEO…
by Nadim Hossain