Marketing
Marketing
5 Customer Segmentation Strategies for Dominating Your Market
What separates the companies that make it past the early growth stage and those who don't? A big factor is the ability to target the right customer segments and dominate them. OpenView founder Scott Maxwell shares five market segmentation strategies proven to work.
by Scott Maxwell Marketing
SaaS Sales and Marketing Metrics and Conversion Benchmarks
Without a yard stick, measuring the effectiveness of your sales process and marketing channels can be a major challenge. Matrix Partners' David Skok outlines a simple process for monitoring — and optimizing — your performance.
by David Skok Marketing
SaaS Companies: How You Should Really Be Managing Your Sales & Marketing Spending
Are you managing your SaaS company’s sales and marketing spending around a hard quarterly or annual budget? Then you might be limiting its potential growth, explains Intronis CEO Rick Faulk.
by Rick FaulkMarketing
How to Build and Distribute B2B Buyer Persona Frameworks
What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.
by Sudip Verma Marketing
3 Steps to Building a Vibrant Online Community for Your Business
Wolves roam in a pack. Owls collect in a parliament. But where can your business go to find the support it needs from like-minded customer groups and brand advocates?
by Mackenzie Fogelson Marketing
7 Viral Marketing Lessons from the Craziest Campaigns You’ll Ever See
Looking to jolt some life into your marketing? Take a cue from some of the most bold, ingenious, and jaw-dropping campaigns in recent memory, and discover what you can accomplish by thinking (way) outside the box.
by Jonathan Crowe Marketing
B2B Branding Report: You’re Likely Focusing on the Wrong Message
McKinsey took a long, hard look at B2B branding and realized companies are putting an emphasis on the marketing materials their customers actually care least about.
by jminton Marketing
Marketers: It’s Not All About Cost Per Lead
When SaaS businesses step on the gas and begin to scale, they often become obsessed with driving down their cost per lead as much as possible. But as Intronis CEO Rick Faulk and CMO Aaron Dun explain, focusing too much on cost per lead can prevent SaaS leaders from seeing the bigger picture.
by Rick Faulk and Aaron Dun Marketing
Rand Fishkin Explains What it Takes to Be an Active Social Media CEO
Feel like your falling behind the times? Learn how to be an active social media CEO (and still make all those meetings of yours).
by jmintonMarketing
Market Segmentation: How to Laser Focus on Your Target Segment
Your SaaS business is on a roll. You’ve acquired a number of early users, your churn is relatively low, and you’ve identified a host of new market opportunities that could lead to high growth. Time to step on the gas, right? Sure, if you know your target market segments. If you don’t, you may want to hit the brakes.
by Scott Maxwell