Metrics & Benchmarks
Metrics & Benchmarks
Armchair Data Science: Exploring SaaS Growth and IPOs
Over the past few weeks, we compiled information on twelve enterprise SaaS and software companies that went public in 2012 and 2013 to take a closer look at the drivers of SaaS IPOs and revenue growth.
by Rene MillerMetrics & Benchmarks
9 Sales Benchmarks that Can Help You Build a Scalable Sales Machine
Understand how your organization stacks up against these nine sales benchmarks, and you will see how to get the most out of your lead generation team.
by OpenViewMetrics & Benchmarks
Content Marketing KPIs: 5 Metrics that Matter
Tracking metrics like unique visitors, bounce rate, and conversion are critical to content marketing success. But choosing the right key performance indicators to measure can be a challenge. Slow down and focus on these five to start.
by Kevin Cain Metrics & Benchmarks
Recruiting Metrics: Be Careful, Source of Hire Statistics Can Be Misleading
When it comes to talent recruitment, how much emphasis should we be putting on source of hire statistics, and what is the data really telling us?
by Lindsey GurianMetrics & Benchmarks
SaaS Metrics You Need to Ensure Financial Viability
Learn the SaaS metrics that your business needs to focus on to determine its financial viability.
by mkolodziejMetrics & Benchmarks
Facebook Metrics: Rethink How You Measure Success
Learn which Facebook metrics you should focus on and how to measure the return on your advertising.
by mkolodziej Metrics & Benchmarks
5 Keys to Simple, Effective Feedback Surveys
How do you create simple, effective surveys that stakeholders don't ignore, delete, or wish they could set on fire?
by Megan McNeillMetrics & Benchmarks
Online Video Marketing Metrics: Go Beyond Total Views
Learn three key metrics to study when evaluating your online video marketing.
by mkolodziej Metrics & Benchmarks
Mastering the Economic Model: Understanding the Real Cost of Customer Acquisition
For many early stage enterprise software companies, the cost of customer acquisition and service is a real, knotty problem that…
by Tien-Anh Nguyen