Metrics & Benchmarks
Metrics & Benchmarks
Revenue Retention Analysis: How to Measure SaaS ROI
You're constantly looking for opportunities to improve your business, but without proper revenue retention analysis it can be difficult to determine what's working and what's not.
by Tien-Anh NguyenMetrics & Benchmarks
Why Small Business Analytics Matters
Startups are joining the conversation — but not always with the right small business analytics to make the most of their marketing spend.
by mkolodziej
Metrics & Benchmarks
Measure of Success: Calculating SaaS Sales and Marketing ROI
Without the ability to measure the return on sales and marketing investment, a SaaS company is operating in the dark. The key is determining your CAC ratio.
by Tien-Anh NguyenMetrics & Benchmarks
How to Use Your Economic Model to Increase Profitability and Cut-down on Costs
By analyzing your economic model you can determine the drivers impacting your performance and then move to improving productivity.
by Tien-Anh NguyenMetrics & Benchmarks
Measure What Matters: Social Media Metrics Not to Pay Attention To
Effective social media metrics should be based in terms of sales conversations rather than pins, retweets, and likes.
by Contributing AuthorMetrics & Benchmarks
The Importance of Developing Your Company’s Economic Model
An economic model is critical to isolating and analyzing the core drivers of your company's financial performance.
by Tien-Anh NguyenMetrics & Benchmarks
Tracking Key Metrics for Content Marketing
A content marketing strategy without a measurement system to accompany it will not get you very far. Understanding the metrics…
by Contributing AuthorMetrics & Benchmarks
9 Metrics That Every Startup Should Be Tracking
Depending on the department, function, role, or operation they’re measuring, there are myriad metrics businesses can use to better understand…
by Josh ZywienMetrics & Benchmarks
Are You Really Doing Something with Your SaaS Metrics?
In a lot of ways, metrics are the pulse of Software as a Service companies. But which SaaS metrics should you really be tracking?
by Scott Maxwell