In this week’s Labcast, Alex Brown, the Chief Operating Officer of Scrum Inc. discusses the critical role executive leadership plays in successful Scrum adoption, and walks listeners through the challenges, solutions, and benefits of getting executives engaged and on board with the development methodology from day one.
In this week’s Labcast, sales expert and best-selling author Jill Konrath discusses the secrets behind successful video email marketing campaigns.
In this week’s Labcast, content marketing and social media specialist Nate Riggs discusses social media lessons gleaned from the Summer Olympic Games coverage and the recent controversy surrounding Chick-fil-A.
In this week’s Labcast, sales and sales training expert Tibor Shanto addresses the challenges of seasonality and seasonal sales forecasting.
In this week’s Labcast, Kevin Gaither, Vice President of Inside Sales at uSamp, provides best practices for hiring lead qualification teams.
In this week’s Labcast, Richard Stiennon, author of UP and to the RIGHT: Strategy and Tactics of Analyst Influence, discusses the crucial role that analysts play in the tech industry.
In this week’s Labcast, Rex Hammock, founder and CEO of content marketing and media company Hammock, Inc., discusses the role of content marketing in lead generation, the most effective types of content to turn market targets into leads, and why content is not, in fact, king.