Pricing & Positioning
Pricing & Positioning
Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend
Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.
by Kyle Poyar Pricing & Positioning
Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model
Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.
by Kyle Poyar Pricing & Positioning
Everything You Need to Know About Freemium Pricing
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
by Kyle Poyar Pricing & Positioning
Your Pricing Project Starts Here
Editor’s Note: This article was first published on June 24, 2021. We’ve found that the hardest part of running a…
by Kyle Poyar Pricing & Positioning
The Ultimate List of Usage-Based Pricing Resources
We know a lot of folks are considering the switch, so we've curated a list of some of our favorite articles and guides.
by Kyle Poyar Pricing & Positioning
How Tough Questions Led to SurveyMonkey’s Rebrand
CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.
by Kristin Hillery Pricing & Positioning
Inside Cypress’s Playbook for Launching Usage-Based Pricing
Given the consumption-based success stories of similar open-source software products like Elastic and MongoDB, Cypress will be one to watch.
by Kyle Poyar Pricing & Positioning
Risk Discounts and Usage-Based Pricing
You’re probably not aware of it, but the price of your product includes a risk discount.
by Steven Forth Pricing & Positioning
Usage-Based Pricing 2.0
Here's what we've learned since launching the Usage-Based Pricing Playbook.
by Kyle Poyar