Pricing & Positioning

HR & Leadership
How Tough Questions Led to SurveyMonkey's Rebrand

CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.

by Kristin Hillery
Pricing & Positioning
Inside Cypress’s Playbook for Launching Usage-Based Pricing

Given the consumption-based success stories of similar open-source software products like Elastic and MongoDB, Cypress will be one to watch.

by Kyle Poyar
Pricing & Positioning
Risk Discounts and Usage-Based Pricing

You’re probably not aware of it, but the price of your product includes a risk discount.

by Steven Forth
Pricing & Positioning
Usage-Based Pricing 2.0

Here’s what we’ve learned since launching the Usage-Based Pricing Playbook.

by Kyle Poyar
Pricing & Positioning
No, You Can't Just Switch to a Usage-Based Pricing Model Overnight

But don’t let that keep you from making incremental changes that set you up to scale to $100+ million ARR in the long run.

by Kyle Poyar
Product
The Ultimate SaaS Pricing Resources Guide

Getting pricing right is one of the most difficult—and important—challenges a SaaS company faces. In this guide you’ll find the best resources available to help you determine your ideal pricing model.

by Kyle Poyar
Pricing & Positioning
Companies With Usage-Based Pricing Grow 38% Faster

Public SaaS companies that have adopted usage-based pricing grow faster because they’re better at landing new customers, growing with them, and keeping them as customers.

by Kyle Poyar
Pricing & Positioning
Why SaaS Companies Are Giving Away Their Products–And Why That’s Here To Stay

2020 was the year of free. And 2021 is the year of reaping the rewards.

by Kyle Poyar
Product
Pricing Insights from 2,200 SaaS Companies

We surveyed 2,200 SaaS companies to gather insights across pricing plans, team organization, changes and more. Read the results here.

by Kyle Poyar