Product-Led Growth
Product-Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them
We monitor these closely within our portfolio at OpenView.
by Sam Richard
Product-Led Growth
The Ultimate List of Usage-Based Pricing Resources
We know a lot of folks are considering the switch, so we've curated a list of some of our favorite articles and guides.
by Kyle Poyar Product-Led Growth
How Tough Questions Led to SurveyMonkey’s Rebrand
CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.
by Kristin Hillery Product-Led Growth
The Ultimate Product-Led Growth Resources Guide
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
by Kyle Poyar Product-Led Growth
Averages Lie, and 4 Other Marketing Lessons From PagerDuty’s Julie Herendeen
According to CMO Julie Herendeen, all great marketing starts with an understanding of customers' problems. We couldn't agree more.
by Casey Renner Product-Led Growth
Forget Everything You Know About Selling to Developers
How can highly technical businesses break through the noise in the developer-focused tools space?
by Sam Richard Product-Led Growth
A New Way To Tell if a Company Is Truly Product-Led
Hint: You have to look beyond the website or pricing page.
by Kyle Poyar Product-Led Growth
How Logz.io Took Self-Service from 0 to 50% of New Customers
What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.
by Kyle Poyar Product-Led Growth
Who Actually Owns ‘Growth’ at a PLG Company?
Is it the Product team?
by Kyle Poyar