Product-Led Growth

Editor's Note: This article appeared on New Breed's blog here. B2B SaaS growth can be an intricate puzzle. Growth requires...

Editor's Note: This article first appeared on New Breed Marketing's blog here. Every company marketing in the B2B SaaS space...

2018 felt like the year of podcasts. Almost four seasons of BUILD later, I find myself reflecting on the diverse...

It’s a well-known story in the SaaS world - Dropbox reaching $1 billion in revenue in only ten years. But...

Our BUILD book features in-depth articles about scaling your product led growth organization.

We talk about product led growth (PLG) a lot at OpenView, and there’s a reason for that. Many of today’s...

Over the past year or more that we have been exploring this phenomenon of product led growth (PLG), we’ve discovered...

On November 7 (yes, the day after the midterm election), we hosted leaders from some of the fastest growing software...

There is no doubt about it, product led growth (PLG) is transforming the world of SaaS. Here at OpenView we...