Product-Led Growth
Product-Led Growth
How Do You Stack Up?
Our team at OpenView, in partnership with Chargebee, launched the 6th annual SaaS Benchmarks Report on Monday. The report includes…
by Kyle Poyar Product-Led Growth
Inside Hotjar’s Bootstrapped PLG Strategy
Today folks are under pressure to do more with less. We’re seeing calls to extend runway, slow down hiring plans,…
by Kyle Poyar Product-Led Growth
How Similarweb Grew To $190M Revenue Run Rate And Beyond
You’d be forgiven for missing Similarweb’s IPO in May of 2021. While Similarweb IPO-ed at a $1.6 billion valuation—no small…
by Kyle Poyar Product-Led Growth
Why You Need New Roles And Skills For Product-led Growth
This is the first in a three-part blog series on the roles and skills needed for product-led growth. Check back…
by Steven Forth Product-Led Growth
Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales…
by Kyle Poyar Product-Led Growth
How to Grow Faster With (Near) $0 CAC
With climbing inflation, waves of tech layoffs, and tighter focus on profitability, “grow at any cost” is no longer viable,…
by Kyle Poyar Product-Led Growth
Time To Refine Your Metrics: Defining Growth And Success At A PLG Company
It comes as no surprise to our OpenView audience that product-led growth (PLG) as a GTM strategy is more popular…
by Mikaela Gluck Product-Led Growth
Staying Scrappy: How To Build And Scale High-Impact Growth Teams
How did I end up in PLG SaaS? Looking back at the start of my career, technology and data became…
by Lauren Schuman Product-Led Growth
The When, Why, What, And How Of Adding In Enterprise Sales
John Eitel, former VP of sales at Canva, describes himself as a sales problem-solver. Having built sales orgs from the…
by Mikaela Gluck