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Product

How Slack’s Commitment to Customer Experience Drives Phenomenal Growth

Slack is a company that needs no introduction. They went from zero to a valuation of $7 billion in only…

by Ashley Murphy

Product

Product Differentiation: A Guide to the Do’s, Don’ts, and Companies that Get It Right

It’s not easy to stand out in a crowded market, but it’s necessary if you want your business to succeed.…

by Kyle Poyar

Product

The Role of User Activation in Atlassian’s Growth Strategy

User activation is a critical step in the user journey. Without it, trial users fail to become customers. But, even…

by Ashley Murphy

Product

There are two paths to product led growth. One is harder and possibly more effective.

“Remarkable” is an overused word that has come to mean “really great.” But as marketing guru Seth Godin has noted,…

by Scott Maxwell

Product

4 Secrets to B2B SaaS Growth

Editor’s Note: This article appeared on New Breed’s blog here.  B2B SaaS growth can be an intricate puzzle. Growth requires…

by Amanda Nielsen

Product

5 Pricing Resolutions for 2019

The new year is coming, and it is time for New Year’s Resolutions. Mine are to read more slowly, to…

by Steven Forth

Product

Going Viral: How Dropbox Used a Product Led Growth Strategy to Hit $10B in Only 10 Years

It’s a well-known story in the SaaS world – Dropbox reaching $1 billion in revenue in only ten years. But…

by Ashley Murphy

Product

Don’t Be Afraid of E-Voting

In 2000, cell phones were only good for placing calls and texting. No one knew what cloud computing was. Artificial…

by Scott Maxwell

Product

8 Steps to Building a Successful Product Roadmap

Editor’s Note: This article first appeared on Fresh Tilled Soil’s blog here.  Product managers mostly hate roadmaps, says Phil Terry,…

by Heath Umbach

Product

What B2B Can Learn from Gaming

Over the past year or more that we have been exploring this phenomenon of product led growth (PLG), we’ve discovered…

by Liz Cain

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