Product
Product
Introducing the Scaling Product Management From Series B to IPO Series
It’s not easy to scale product management (PM) teams effectively. When a company scales from Series B to IPO, product…
by Scott Williamson Product
Your Guide To Automated In-Product Prompts
In this macro environment, many companies are looking for ways to increase revenue while keeping costs low. Especially for those…
by Yann Sarfati Product
The Best Growth Advice Of 2022
It’s been a big year for OpenView’s blog, thanks to the support of readers like you. In 2022, we published…
by Kyle Poyar Product
Is Your Product Secure Enough For Enterprise Sales? Calendly’s CISO Shares His Security Tips
A goal of most product-led growth (PLG) businesses is to eventually go beyond monetizing their product with individual users, and…
by Casey Renner Product
New Approaches To the Old-School Relational Database
Editor’s Note: As two investors keeping a close eye on the world of data, Kaitlyn Henry from OpenView and Sam…
by Kaitlyn Henry Product
Your Guide to Ungated Products
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users…
by Kyle Poyar Product
Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define
I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup…
by Sam Richard Product
Your Guide to Reverse Trials
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros…
by Kyle Poyar Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data. Product-led growth (PLG)…
by Sam Richard