Product
Product
How to Use Products as a Growth Hacking Strategy
Although the idea of using products or side projects to market your business isn’t new, their widespread use has only…
by Eric Siu Product
Want to Nail Pricing? Understand Market Dynamics First.
Pricing is a game – one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re…
by Steven Forth Product
Why and How to Productize Your Marketing
Editor’s Note: This article first appeared on Inc. here. Every marketer knows that “product” is the first of the 3Ps of…
by Scott Maxwell Product
A Look at the Impact of Freemium Pricing on SaaS Products
To be free, or not to be free. That is the question. I have a love/dislike (hate felt too strong)…
by Brent Chudoba Product
Psychology Says: Make Your Pricing Fair (or at least appear that way)
Most of us want to feel that we are both being treated fairly and treating others in kind. And sure,…
by Steven Forth Product
The Key to Saas Pricing: Choosing the Right Pricing for Your Customers
Editor’s Note: The following is an excerpt from Clearbit’s new book Data Driven Sales: How the Best B2B Companies are Using…
by Kyle Poyar