Product
Product
Heap’s Matin Movassate on the Characteristics of a Winning Product Manager
Editor’s Note: This is the second part of a two-part interview featuring Matin Movassate. In the first installment, Movassate provided…
by Blake Bartlett Product
The Foundation of Product Led Growth: Create Products Customers Love
Editor’s Note: This is the second article in a series by OpenView’s Entrepreneur in Residence, Natalie Diggins, where she explores…
by Natalie Diggins Product
Product Led Growth: How Heap’s Matin Movassate is Building a Product that Sells Itself
“The typical sales conversation with an analytics provider revolves around things like mapping out a tracking plan and drafting an…
by Blake Bartlett Product
Product Led Growth: Strategies from Slack & Expensify
Editor’s Note: This is the first article in a series by OpenView’s Entrepreneur in Residence, Natalie Diggins, where she explores…
by Natalie Diggins Product
Product Development Failures: Lessons from Keurig’s Soda Machine
Less than 10 months after launch, Keurig Kold has officially lost its fizz. Keurig, which built its empire on single-serve,…
by Madhavan Ramanujam Product
Engineering Metrics: Grow Your Business with Outcomes, Not Activity
Right from the start, Melanie Ziegler knew she wanted to work in engineering. Straight out of college, she began her…
by Natalie Diggins Product
Insights from 100 SaaS Companies: Why It’s Time to Rethink Your Packaging Strategy
Packaging redesign consistently drives large revenue gains for expansion stage SaaS companies. By the time a company hits the expansion…
by Kyle Poyar Product
How to Build and Scale a Product Marketing Function
There’s been a flurry of interest in Product Marketing of late. This shouldn’t be a surprise given that Product Marketing…
by Eric Bisceglia