Product
Product
How to Stay Out of the Startup Graveyard and Scale
The path to scalability is littered with failed startups. GinzaMetrics CEO Ray Grieselhuber offers advice on making your company a success story, instead of a cautionary tale of early-stage promise unfulfilled.
by Ray Grieselhuber Product
Want to Wow Your Customers? Build a Scalable Services Organization
Think SaaS buyers care about how or why your product works? Think again. As AtTask CTO Ted Hoy explains in this video, SaaS customers simply want a full-service solution that quickly — and easily — solves their biggest business problems.
by Ted Hoy Product
Own the Goal! Tips for Empowering Teams to Innovate
In today’s fast-paced business world, scale requires empowering teams to innovate freely and a team-wide commitment to achieving key business goals.
by Marty Abbott and Mike Fisher Product
Take a Peek into a Product Design Sprint at Google Ventures
Most VC firms don’t offer hands-on design advice. So naturally, Google Ventures does. Tag along for the ride as CircleUp undergoes a product design sprint with Google.
by jminton Product
How Not To Manage Product Upgrades: Lessons from Windows Phone
Keep your customers in the loop regarding your product upgrades. Here are some "Don't Do's" courtesy of Microsoft's dismal track record with Windows Phone.
by Sudip Verma Product
SaaS Metrics in Context: What Growing Software Companies Can Learn from Their Peers
The key findings in OpenView's latest report reveal actionable SaaS metrics put into context for expansion-stage software companies.
by Ricky Pelletier Product
Let Your Product Do the Marketing
Marketers: Are you going to extremes trying to raise awareness and adoption when there's a better, easier way? SaaS sales and marketing strategist Joel York shares five tactics for building effective marketing directly into your service.
by Joel York Product
Is Your SaaS Sales Model in the Red?
Ray Grieselhuber explains how to identify your ideal SaaS sales model and determine which levers to pull for SaaS success.
by Ray Grieselhuber Product
How to Prioritize SaaS Sales and Marketing Spending
Before you let fly with your latest sales and marketing spending spree, make sure you've got your eye set on the right targets — aim for the causes of slow customer adoption or churn rather than the symptoms.
by Joel York Product
Peer Review: Exploring Some of the SaaS Metrics that Matter Most to Expansion-Stage Companies
At the expansion stage, software as a service (SaaS) companies are generally working toward one of two common goals: fast growth or profitability at a sustainable growth rate. The problem, however, is that they often wind up investing more than they generate in revenue, making them unprofitable.
by OpenView