Startup Strategy
Startup Strategy
Do Your Company Goals Align With Your People?
“If you don’t know where you are going, any road will get you there” Lewis Carroll Goal clarity is really…
by Scott Maxwell Startup Strategy
How to Use Salesforce.com in Your Influencer Marketing Program
Just last week I caught up with a few members of the marketing department of one of our portfolio companies…
by Amanda MaksymiwStartup Strategy
The Keys to a Memorable Company Name
What’s in a name? A lot, depending on your company. Some industries require a lot of a name — it…
by Contributing Author Startup Strategy
Growth Capital: SaaS Lawyer’s Take on ApplicationPrivacy.org
Not sure if you missed it, but a site was launched called ApplicationPrivacy.org. What is the big deal? Well, this project/site…
by Jeremy Aber Startup Strategy
How Sensitive is My Business to an Economic Downturn?
If you’re the type of person who pays attention to the economy, you’re probably familiar with the grumblings of an…
by Nick Petri Startup Strategy
Marketing Tactics to Win Over the “Money Guys”
In my post “The Missing Ingredient: Strategic Marketing to the ‘Money Guys‘,” I tried to make it clear that the…
by Scott Maxwell Startup Strategy
Creating a Follow-up Regiment for Your Sales Team
Don’t expect that your sales team can read your mind. You, of course, have an idea of what an appropriate…
by OpenView Startup Strategy
Back to School for Content Marketers? Roundup of Upcoming Events
Every year, just about this time, I experience a mental shift. It may be the change in weather, smell of the…
by Amanda Maksymiw Startup Strategy
The Case FOR Letting Employees Work from Home
While my posts typically cover topics like content marketing, SEO and social media, lately I’ve been reading a lot about…
by Brendan Cournoyer