Startup Strategy
Startup Strategy
The Startup Approach to Advertising
Life can be tough for startups. You have to overcome numerous obstacles just to be crowned as one…
by Contributing AuthorStartup Strategy
What You Must Learn from a Survey of 358 Trade Secret Cases
A recent survey of over 358 reported trade secret cases (from 1995-2009) has some great nuggets for every software or…
by Jeremy AberStartup Strategy
Marketing Strategy: Five Ways to Lose Your Prospects
You are losing current customers; you are reaching out to prospects, but they seem uninterested in your product or service.…
by Faria RahmanStartup Strategy
Could You Benefit From Transforming from a Freemium to a Cause Business Model?
Are you operating a freemium business model? If so, have you considered transforming your business to a cause focused business…
by Brandon HickieStartup Strategy
Beware of Best Practices
If you are the CEO of a start-up software company, be very wary of best practices. If you are the…
by Igor AltmanStartup Strategy
Content Marketing Meets Brand Promise
How is Content Marketing Related to Branding? Lately I have been thinking a lot about brand promise and the ways…
by Amanda MaksymiwStartup Strategy
What is Content Curation? Tosh.0 as the Ultimate Example
What is content curation? As content marketers, we get this question ALL the time, especially now that curation is becoming an…
by Corey O'LoughlinStartup Strategy
Hiring Tips: The Resume Quick Scan
If you provide recruiting support to your expansion stage company, you know that when looking at applicants, the first step…
by Diana Martz
Startup Strategy
3 fundamental strategies to bulletproof your startup against the ups and downs of the market
Recognizing and avoiding the most typical reasons startups fail I strongly recommend every entrepreneur to read the series of posts…
by Tien-Anh Nguyen