Startup Strategy
Startup Strategy
Lead Generation Strategies: Less Push, More Pull
Last week (Tuesday through Friday), I was back in the trenches with the sales team at Balihoo, a local marketing…
by OpenViewStartup Strategy
Becoming a Behemoth Startup CEO
A CEOs actual job can be quite different from what they’re perceived to do. The media puts a lot…
by Contributing AuthorStartup Strategy
Inflated Job Titles
It’s understandable that early in your career you’re eager to move up the corporate ladder and make a name for…
by Victor MahillonStartup Strategy
Enterprise Software Agreement: How to Design Yours!
This is an issue near and dear to me, as I have spent a large part of my career drafting…
by Jeremy AberStartup Strategy
Wow them with Your Elevator Pitch
An elevator always tends to draw a crowd. And depending on who is in that elevator, it might be time…
by Contributing Author
Startup Strategy
Staying ahead in the marketing game through research and experimentation
Rob at “Software by Rob” wrote very recently: “Your traffic sources have a half-life“. In other words, your much coveted…
by Tien-Anh NguyenStartup Strategy
Marketing To, Through, and With Influencers
Getting Started with Influencer Marketing Influencer marketing is all about marketing to a select group of targets so you can…
by Amanda MaksymiwStartup Strategy
Think Influencer Marketing: The Basics to Help you Get Started
Influencer Marketing is a Great Strategy An influencer marketing (or influence marketing) strategy targets few key individuals or groups of…
by Amanda MaksymiwStartup Strategy
B2B Social Media: 4 Ways to Screw Up your Social Media Efforts
There is no doubt that B2B social media participation is growing at a rapid rate, but with this growth comes…
by Corey O'Loughlin