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Startup Strategy

Startup Strategy

What Does a Software Executive Need to Know About the Creative Commons License?

Every software or SAAS executive should learn about this. It is just one of those things to be aware of,…

by Jeremy Aber

Startup Strategy

Where’s the Ethical Line for a CFO?

This past week, one of my former employees asked my advice on how to best handle a sticky situation with…

by Cynthia Mignogna

Startup Strategy

Business Growth Strategies… Planning and Managing Lead Generation – 5 Free Tools

OpenView is a Boston Venture Capital firm that provides growth capital to expansion stage software companies. The operational partners and…

by George Roberts

Startup Strategy

How to Go Viral

What do Mullets, Mormon, and Maniacs have in common? As a marketing analyst on the OpenView Labs team, I have…

by Amanda Maksymiw

Startup Strategy

Using “Inception” for Market Research

I recently watched the movie Inception, where the character Domenic Cobb is an expert extractor who steals valuable secrets from deep…

by Faria Rahman

Startup Strategy

Is Pixar’s Success Related to Agile Software Development Principles?

Ed Catmull is one of the most thoughtful senior managers who constantly strives to improve Pixar and its practices. He…

by Scott Maxwell

Startup Strategy

You’ve Got a Product. Now Scale!

Even if your management team has developed a great product that people want to buy and has identified a channel…

by Peter Zotto

Startup Strategy

Finance for a Non-Finance Manager

Are you a non-finance manager who is learning to read financial reports for the first time? Are you a startup…

by Cynthia Mignogna

Startup Strategy

JetBlue Flight Attendant…REALLY?!!!

Overnight, Steven Slater has become a folk hero of sorts. As you have probably already heard, Steven Slater is the…

by Katie Cohen-Hausman

Startup Strategy

How Great Leaders Inspire Action

Jens Karstoft, CEO of Zmags, sent me a link to Simon Sinek’s talk at the TED Conference in September 2009 (posted in…

by Firas Raouf

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