Startup Strategy
Startup Strategy
LinkedIn Bottoms-Up Market Sizing
A step-by-step guide of how and when to use the LinkedIn bottoms-up market sizing approach to size a B2B market opportunity.
by Brandon Hickie Startup Strategy
How to Win Deals and Drive Sales Performance in 2014
Why do traditional methods of motivating sales reps often fail? Learn how industry-leading companies are using modern game mechanics to build high-performance teams that deliver consistent, winning sales results.
by CeCe Bazar Startup Strategy
B2B Market Sizing: Analyst Spend Statistics Approach
In this quick guide, I outline how to use analyst spend statistics by vertical to identify company size cut-off lines for target market definition, so you can avoid this problem.
by Brandon Hickie Startup Strategy
Census-Based B2B Market Sizing
Census-based B2B market sizing a bottoms-up approach that enables you to size a market opportunity defined by industry, employment size, and/or geography. It relies on data collected via the US Business Census every five years.
by Brandon Hickie Startup Strategy
8 B2B Market Sizing Approaches to Quickly Assess Market Opportunity
Learn how to apply eight different B2B market sizing approaches to quickly assess the value of a given market.
by Brandon Hickie Startup Strategy
Confessions of a Business Development Rep: Making Warm Calls to Avoid the Cold Shoulder
How is making warm calls as a business development rep different than cold calling? Read on.
by Ben Stoffel-Rosales Startup Strategy
A Beginner’s Guide to Measuring Content Marketing
One critical aspect of content marketing is tracking and analyzing your results. The reality is that your content marketing program…
by Kevin CainStartup Strategy
Lessons in Leadership from Nelson Mandela
As the world mourns the loss of one of its most cherished, respected, and inspiring souls, I wanted to share some words of wisdom and inspiration from the great leader's life.
by Salima Ladha Startup Strategy
3 Recruiting Tips to Be Thankful For
Given the holiday spirit, here are three of the recruiting tips that I have been thankful for over this past year.
by Meghan Maher