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Startup Strategy

Startup Strategy

Inside Sales Managers: Get Out of the Weeds for 10-15% of Your Week

Want to know the key to effective inside sales management? As a manager, it is imperative that you pull yourself out of the weeds for at least 10-15% of your week to strategize.

by OpenView

Startup Strategy

Avoiding Culture Shock: Why a Strong, Dependable Company Culture Is Critical to Success

Company culture is critical for success, but it goes far deeper than simply ensuring you have a great workplace.

by Brian Carthas

Startup Strategy

No-Cost Content: Free Alternatives to Content Creation Tools

Who says creating content has to be an expensive endeavor? In the spirit of celebrating all things free this July Fourth weekend, here are no-cost alternatives to popular tools to help you become a more independent (and frugal) content marketer.

by Jonathan Crowe
Activity conversion rate report in salesforce.com

Startup Strategy

Calculating Conversion Rates in Salesforce.com

While it seems to be everyone’s favorite CRM systems these days, most of the expansion-stage technology companies that I work with still struggle with calculating conversion rates in salesforce.com.

by Ori Yankelev

Startup Strategy

The Folly of Pushing for the “Perfect” Product

How did 3D Realms fail to capitalize on their video game successes? Read on to learn the importance of quick interations and how to avoid some of the biggest product development mistakes.

by Sudip Verma

Startup Strategy

A Quick Guide to Adding YouTube Annotations

Video is a powerful tool, but incorporating it into your content marketing can be costly and time-consuming. Learn how how to quickly give your videos a professional edge by adding YouTube annotations.

by Tram Dao

Startup Strategy

4 Tips to Get the Most Out of Pinterest for Business

With Pinterest's growing popularity companies are now using the platform to drive in traffic and engagement with very little effort. Here are four tips to get you going with Pinterest for your business.

by Alex Flores

Startup Strategy

The Absolute Most Important Content in the Buying Cycle: The Proof

It is one thing to talk about value. It's another to truly demonstrate it. Sales reps need to recognize proof is the most important content in the buying cycle they can deliver.

by OpenView

Startup Strategy

How HR Can Use Data to Drive Employee Productivity and Performance

This article explains how Human Resource (HR) departments can utilize data to improve the efficiency and effectiveness of organizational operations and employees’ work.

by Salima Ladha

Startup Strategy

The Difference Between Sustaining Innovation and Disruptive Innovation

Startups and enterprises might be on different ends of the spectrum, but they’re both thinking about disruptive innovation.

by Brant Cooper and Patrick Vlaskovits

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