Startup Strategy
Startup Strategy
SaaS Market Domination: You’re Targeting Too Big of a Market!
Every SaaS company wants to dominate its market, but the problem is most founders don't realize the ideal SaaS market approach is highly targeted and focused around customer segmentation.
by Scott Maxwell Startup Strategy
These 5 Steps Will Make Your Content Development a Breeze
According to the Content Marketing Institute and MarketingProfs’ 2013 Benchmarks, Budgets, and Trends report, the greatest challenge facing most B2B…
by Kevin Cain Startup Strategy
How to Handle a Failed Product Offering: Lessons from Windows 8
Will Microsoft's customer's forgive them for Windows 8? Here are a few lessons we can glean on backtracking gracefully from a failed product offering.
by Sudip Verma Startup Strategy
4 Tips For Recruiting Business Development Representatives
Follow these tips to hire a top inside sales team of outbound prospectors, also commonly titled, business development representatives, who will be invaluable to driving sales leads and vetting prospects.
by Katy Smigowski Startup Strategy
The Truth Behind the “Where Else Are You Interviewing?” Question
Find out why this question really has nothing to do with the candidate, and discover three options that are far more productive to ask in its place.
by Lindsey Gurian Startup Strategy
How to Do Market Research in 5 Minutes
Senior executives rarely have 30 minutes to burn on your B2B market research interview. Here's what to do if they only give you 5 minutes.
by Nick Petri Startup Strategy
“Don’t Tell Me What I Can and Can’t Eat!” 4 Simpler Ways To Promote Employee Wellness
Want to promote employee wellness without turning away employees? Here are a few less severe options than dictating what they eat.
by Meghan Maher Startup Strategy
What Is Customer Segmentation?
What is customer segmentation? Your first step in creating a market-dominating growth strategy and dramatically improves your company's growth, competitive advantage, and economic model. Learn how to get started in this post.
by Scott Maxwell Startup Strategy
The Benefits of a Challenge: A Lesson from Japanese Fishermen
I just got back from my first trip to Asia, where I learned an interesting story about Japanese fishermen that directly correlates with business principles for employee motivation.
by Diana Martz