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Startup Strategy

Startup Strategy

Lean Startup: The Hidden Danger of Experiments

Be wary of drawing conclusions too soon when running with the Lean Startup test-and-tweak philosophy.

by mkolodziej
B2B content marketing

Startup Strategy

A Conversation with Marcus Sheridan on B2B Content Marketing

Want to listen in on my recent conversation with Marcus Sheridan (aka the Sales Lion), a B2B content marketing consultant and the keynote speaker at Content Marketing World 2012? In this post, he shares his perspectives on some of the challenges content marketers face and why every company should be embracing content and SEO.

by Kevin Cain

Startup Strategy

5 Ways to Optimize Your Company Career Page

Your company career page is a powerful resource you shouldn't let go to waste. Here are five ways to optimize it to bring in top talent.

by Meghan Maher

Startup Strategy

Business Lessons: Study Google and Apple Moves Warily

Before taking business lessons from the big dogs like Apple and Google, make sure you know and understand the context behind those moves.

by mkolodziej

Startup Strategy

A Blogging Retrospective: My Personal Top Five Blog Posts of 2012

My blog's key themes in 2012 were opportunities & challenges of growth, market segment focus, maintaining true sense of urgency, and market research tools.

by Tien-Anh Nguyen

Startup Strategy

5 Tips to Determine the Best Recruiting Agencies to Work With

These five tips will help you find the right recruiting agencies to work with and provide you with best practices for getting the most out of their services.

by Lindsey Gurian

Startup Strategy

Growth Strategy: Go for Broke or Take It Slow?

Is it better to adopt a growth strategy that explodes quickly, or one that takes its time and builds methodically? Read real-world examples of both.

by mkolodziej

Startup Strategy

What Were the Top Tech Highlights 2012?

Is the PC dead? What lies in store for the Cloud? Here is a brief overview of top tech highlights that had a major impact on 2012.

by Sudip Verma

Startup Strategy

Is Your Company Leveraging Employee Social Networks for Talent Acquisition?

If you're not leveraging employee social networks to your recruiting advantage you're missing out on a huge opportunity to extend your talent acquisition.

by Carlie Smith

Startup Strategy

Compensation: What Motivates Your Employees?

As a CEO, you should be thinking about your compensation plan for next year and how to structure it in a way that drives the right motivation and performance.

by Firas Raouf

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