Startup Strategy
Startup Strategy
Content Marketing Ideas from Content Marketing World
At Content Marketing World, held September 4-6 in Columbus, Ohio, I had the opportunity to attend a workshop hosted by C.C. Chapman, the Co-Author of Content Rules. Entitled "Transforming Your Small Business into a Content Powerhouse," his 45-minute session offered up some fundamental tips for companies looking to set up a content marketing program.
by Kevin Cain Startup Strategy
At-Risk Customer Profiling: A Tool to Boost Customer Retention
Over the last several weeks, I have been writing about how to plan-out, set-up, and execute a one-time or recurring…
by Brandon Hickie Startup Strategy
Hiring Strategy: Should You Consider Remote Employees?
Should expansion-stage technology companies be open to hiring remote employees? Possibly. It depends on the role and these key qualities.
by Katy Smigowski Startup Strategy
Building Your Data Hygiene Dashboard in Salesforce.com
Managing data hygiene is a constant challenge for any salesforce.com admin, and everyone else in the company who interacts with the data in Salesforce.com. Luckily, a data hygiene dashboard can help.
by Ori YankelevStartup Strategy
How to Determine Minimum Sample Size Needs: Lost Customer Research
Last week, I shared a pair of lost customer survey and in-depth interview invitation templates. This week, I will provide…
by Brandon Hickie Startup Strategy
Is Your Employee Pissed He or She Wasn’t Promoted? Here’s How to Handle It
How do you deal with employees who want more prestigious titles, but who you aren't ready to promote or lose? Here are four tips on how to engage an employee who was not promoted.
by Lindsey Gurian Startup Strategy
People Are Your Only Sustainable Strategic Advantage
Regardless of how great your products and ideas are, your people ultimately build, sell, and support them. The world’s best companies are able to continuously recruit and retain outstanding people and cultivate employee loyalty.
by George Roberts Startup Strategy
Recruiting Tips: Take Advantage of Exploratory Calls to Up Your Recruiting ROI
Exploratory should be the first step of the interview process. Your initial note may spark candidate curiosity, but the exploratory call is a way to grab their attention.
by Carlie Smith Startup Strategy
Best Email Prospecting Tactics: Stay Persistent
The final tip in my series on the best email prospecting tactics is to stay persistent. It requires cadence, thick skin, and you need to remember it’s not about making the sale, it’s about getting a chance to make the sale.
by Ori Yankelev