Startup Strategy

Startup Strategy
Sales Incentives Strategy: Elephant Hunting or Bread and Butter Deals?
Young enterprise technology companies struggle with selling to big and small accounts at the same time. Refining sales compensation and sales incentives will help this tremendously.
by Tien-Anh Nguyen
Startup Strategy
6 Lost Customer Research Question Types
Over the last 2 weeks, I have written a series of blog posts on project planning and research design factors…
by Brandon Hickie
Startup Strategy
A Content Farm Isn’t the Same Thing as a Content Factory
Last summer, The New York Times published a somewhat scathing editorial about the rise of content farms entitled “Google’s War on Nonsense.” The article claims that content farms “cheapen all online information.” Others like it assert that they damage the Internet by manipulating search engines with the goal of getting more eyes on ads.
by Kevin Cain
Startup Strategy
Employee Retention: The Importance of Career Development Paths in Expansion Stage Recruiting
Employee retention starts even before an employee is hired – it begins with the recruitment process. One of the biggest…
by Carlie SmithStartup Strategy
Breakthrough Entrepreneurship: Keys to Successful Startups
What are the key elements that transform a promising idea into truly breakthrough entrepreneurship?
by mkolodziejStartup Strategy
Acquisition or Partnership? When to Pay, When to Play
Deciding on an acquisition or partnership is tricky for any growing company. Learn how to determine which is best for your business.
by mkolodziej
Startup Strategy
Lost Customer Research: 7 Research Design Factors to Consider
Last week, I wrote a blog post on six lost customer research project planning tips. This week, I will share…
by Brandon Hickie
Startup Strategy
“We Aren’t Closing Deals, My Lead Qual Team Must Suck!” Come Again?
Having trouble closing deals? Before you blame your lead qual team for something out of its control let's take a look at these key factors.
by OpenView
Startup Strategy
6 Simple, Creative Employee Perks and Benefits To Keep Your Employees Happy
These six employee perks and benefits are simple, low-cost ways to attract top talent, boost productivity, and improve employee retention.
by Meghan Maher