Startup Strategy
Startup Strategy
5 Speech Writing Tips You Need to Succeed
In honor of the Fourth of July, what could be more patriotic — at least for a content marketing blog — than a post about speech writing tips? After all, just think about the role some speeches have played in defining our nation’s history, helping to shape our national identity by influencing us, changing our thinking, and inspiring us to action.
by Kevin CainStartup Strategy
The Danger of the Interview Oversell: Are You Actually an Average Hire (at Best)?
The Bell Curve is a tricky, tricky measurement. It is based less on factuality and more on relativity, and it…
by Lindsey Gurian
Startup Strategy
Elements of Content Strategy: Field Notes from a Search for the Best Digital Content Strategy Online
I've scoured the Web for the best content factory online. Now, with the search finally over, what elements of content strategy and digital content best practices can we take away from the companies doing content marketing exceptionally well?
by Jonathan Crowe Startup Strategy
Your Resume: Detailed or Just Plain Messy?
If I see a resume that doesn’t get to the point or is all over the place, chances are I will pass on it. Here are tips for cleaning it up.
by Meghan Maher Startup Strategy
Commissioning Your Outbound Prospectors for Demos Set Only? Eek!
If you are paying outbound prospectors based on the number of appointments or demos they set you are likely to run into some quality issues.
by OpenView Startup Strategy
Lost Customer Research: What Is It and When Is It Necessary
Blog post explaining when and why a company should consider launching a lost customer research initiative.
by Brandon Hickie Startup Strategy
Grouping Leads on Accounts in Salesforce.com
Many Salesforce.com users in B2B sales environments struggle with the concept of leads vs. accounts and contacts.
by Ori Yankelev Startup Strategy
Dealing with Data Overload in Salesforce.com
For salesforce.com admins, working at an extremely data-driven organization is a blessing. It means that the leaders in the organization…
by Ori YankelevStartup Strategy
Building Your Startup Leadership Team: The Fate of Your Company Hinges on Your First 5 Hires
One of the most important and difficult decisions a founder will face is how best to build out the leadership team for his or her startup.
by Contributing Author