I was at a function recently where I found myself in conversation with a representative from a content management software...
One of the things that drives me crazy about search engine optimization these days is how people tend to focus...
Content marketing goes by many names. There’s custom publishing, branded editorial, customer media and a host of others (Joe Pulizzi...
This blog is about leveraging editorial and journalistic talents toward the success of your organization. I worked for several years...
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When a company first attempts to incorporate their value proposition into the sales process, it's a matter of trial and...
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While whitepapers will usually pack just as much information, an eBook has an added benefit: it's sexier. Sometimes reading 10...
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A customer service mission statement is intended to convey your customer support goals and aspirations to your customer base. Bill...