Startup Strategy
Sales Process - What is the Elephant in the Room?
I spend a lot of time with our expansion stage portfolio companies working with the sales management teams on their...
by Brian Zimmerman
HR & Leadership
Sales Compensation for Expansion Stage Companies
At the expansion stage, one particular topic seems to frequently trip up companies’ sales team management. How should sales teams...
by Brian Zimmerman
Customer Success
The Perception and Reality of the “End of the Month” Sales Cycle
Sales managers have long been searching for ways to encourage their team members to be more productive and efficient. In...
by Brian Zimmerman
Customer Success
The Dos and Don’ts of Cold Calling
Phoning potential customers uninvited—cold calling—gets mixed reviews in the sales and marketing world.  Some managers say it doesn’t work well...
by Brian Zimmerman
At OpenView
Openview Labs Content Site is Up and Running!
I am very pleased to announce that the Openview Labs content site is now up and running!! Here is why...
by Brian Zimmerman
Customer Success
A Model Day for Success in Sales
Why You Need a Model Day for Success and How to Get Started When offering sales and marketing support for...
by Brian Zimmerman
Startup Strategy
Stop "Selling" and Start Building Relationships
When offering sales and marketing support to our expansion stage portfolio companies, our sales leaders offer many questions around sales...
by Brian Zimmerman
Startup Strategy
Ask Salespeople How They Want to Be Coached
How do we uncover internal drive? By using one of the most valuable tools as a coach -- asking more...
by Brian Zimmerman
Startup Strategy
Creating "High Impact"
As team members of Openview Labs, we engage in many value-add initiatives with our portfolio on a daily and weekly...
by Brian Zimmerman