Customer Success
Bridging the Gap between Sales and Marketing

Marketing and sales teams are often at odds over the definition of a quality lead. According to research, the reason for that difference of opinion is mostly a matter of miscommunication.

by Brian Zimmerman
Finance & Operations
Are You Conducting a 360-Degree Review?
Very few corporate environments are truly robotic -- predictable and precise with error free execution, optimum efficiency, and limits to...
by Brian Zimmerman
Sales
The Value Proposition: What Input Can Salespeople Offer?
Great salespeople love great value propositions. And why wouldn’t they? A true value proposition distinguishes a product from its competition,...
by Brian Zimmerman
Startup Strategy
Do you conduct a 360 degree review?
I just completed the administration of our firm's 360 degree review process here at Openview Partners. It is a great...
by Brian Zimmerman
Customer Success
The Keys to Good Lead Qualification
Every step in the sales process requires ultimate attention to detail and efficient time management. But one of the toughest...
by Brian Zimmerman
Startup Strategy
Sales Execution---The Value Proposition
We just finished our Sales Execution Workshop yesterday and we enjoyed a tremendous turnout from our executive teams at our...
by Brian Zimmerman
HR & Leadership
How to Find and Hire Great Inside Sales People
To cel­e­brate the launch of the Open­View Labs site in 2010, we are regifting the most pop­u­lar arti­cles of the...
by Brian Zimmerman
HR & Leadership
Extraordinary Sales Team Structure & Culture
There are several dynamics that can affect a sales team’s productivity and success. Teams that are properly motivated and compensated,...
by Brian Zimmerman
Startup Strategy
Building Sales Teams: Growth Means Making Mistakes
When we invest in an expansion stage company, our first task is to perform an assessment of various operations within the...
by Brian Zimmerman