Startup Strategy
Cold Calling, Part 1: The DOs
Phoning potential customers uninvited -- cold calling -- gets mixed reviews in the sales and marketing world. Some managers say...
by Brian Zimmerman
Startup Strategy
Be Smart...Set Sales Benchmarks!
Setting sales benchmarks may be the smartest thing your company isn’t doing right now. Benchmarking means analyzing the most successful...
by Brian Zimmerman
Startup Strategy
5 Lessons CEOs Can Learn from Tim Tebow
Here come Tim Tebow leadership lessons. First, for anyone unfamiliar with the Tim Tebow phenomenon, here’s the story in brief....
by Brian Zimmerman
Startup Strategy
The Key to Good Qualification in the Sales Process
The really tough and under-managed step in any Sales Process is the qualification stage. The qualification stage represents one of...
by Brian Zimmerman
Startup Strategy
10 Tips on Retaining Employees
  You and the team worked extremely hard to turn an idea into reality. You may even think it is...
by Brian Zimmerman
Market Research
VC Due Diligence: Do Your Target Market Segments Support Rapid Growth?
This is the first post in a series about the things venture capitalists look for when they perform due diligence...
by Brian Zimmerman
Startup Strategy
VC Due Diligence: Will your Sales Organization Make the Cut?
In a way, we’re all somewhat savvy, experienced investors. We buy real estate, stocks, or other forms of securities hoping...
by Brian Zimmerman
Startup Strategy
Salespeople are Different....Manage to their Personalities!
Whether they can sell a ketchup Popsicle to a woman in a white dress or ice to an Eskimo, great...
by Brian Zimmerman
Startup Strategy
Generational Differences: Gen Xers, Can You Work with Millennials?
Tough, capable and diligent vs. optimistic, idealistic and enthusiastic? Individualistic pessimists vs. team-oriented dreamers? Often seen as the two generations...
by Brian Zimmerman