Startup Strategy
Whale Hunting: How to Sell Software to Big Companies

Navigating the waters of selling software to big corporations can be daunting. Big companies — “Whales” — can be unpredictable and dangerous to smaller ones, even ones with whom they are doing business. But this doesn’t have to stop you from trying, especially if you stick to these helpful tips.

by Nick Petri
Product
API Hubs: Bringing Big Data to the Masses

How do you find out about an API in time to implement your awesome idea before anyone else does? API hubs. Here are three good ones to get you started.

by Nick Petri
Startup Strategy
The Value of Simplicity in Business Software

What might business software companies learn from the makers of Angry Birds? To respect your users by not making your software unnecessarily complex.

by Nick Petri
Product
Tech Companies: Avoid Sticker Shock at all Costs
Sticker shock is the visceral reaction a person gets when the price of a given product vastly exceeds their expectations. The...
by Nick Petri
Product
Why Every Company Needs an API
For those of you not familiar with the term, an Application Programming Interface (or API) is essentially the source code...
by Nick Petri
Startup Strategy
Scaling Your Business Model: 3 Necessary Adjustments
In a great blog post entitled “Scaling is Hard,” Jeff Bussgang of Flybridge Capital gave four challenges that companies face...
by Nick Petri
Market Research
The Hot Market for Pre-IPO Tech
Prior to Google’s IPO a decade ago, there were few avenues for ordinary investors to own shares of pre-IPO entities....
by Nick Petri
Startup Strategy
Thinking Versus Doing: How to Find a Balance
No matter what the task is you’re trying to accomplish, it always involves two steps: thinking about how to do...
by Nick Petri