Customer Success
What Qualifies as a B2B Marketing Channel?
Editor's note: For a more complete guide to B2B marketing channels download OpenView's free eBook, Discovery Channel: A Guide to...
by Nick Petri
Startup Strategy
Artificial Intelligence: The Next Big Thing

Viable artificial intelligence ventures have been few and far between, but with advances in technology, that may be about to change. Is your company ready?

by Nick Petri
Startup Strategy
Multiple Persona Disorder: You, Your User, and Your Buyer

The fact is you, your user, and your buyer are three completely different people, and of the three, your opinion is by far the least important.

by Nick Petri
HR & Leadership
Fact-Based Decision Making: Driving Cultural Change

In order to fully leverage the power of analysis, your organization needs to implement a culture of fact-based decision making.

by Nick Petri
Marketing
The 5 Go-to-Market Influencers You Need to Know

OpenView Labs scoured the Internet to find the most qualified experts who can help your company develop a cohesive go-to-market strategy.

by Nick Petri
HR & Leadership
Risk and Uncertainty in the Expansion Stage

Expansion-stage companies and startups are swimming in uncertainty. To stay afloat you’ll need to assess early on the data you’ll need to quantify risk.

by Nick Petri
Finance & Operations
3 Steps to Optimizing the Ever-Evolving, Always Critical Role of the CFO

With their role quickly evolving yet as critical as ever, it is crucial for today’s CFOs to develop three key characteristics in order to adapt and succeed.

by Nick Petri
Startup News
Did Facebook Underpay for Instagram?

On the surface, Facebook’s agreement to buy Instagram seems completely absurd. But I made a few assumptions, ran the numbers, and…I think I like it.

by Nick Petri
Finance & Operations
The Yahoo Patent Crisis and the Cold Soft-War

Yahoo’s lawsuit against Facebook may be the first step towards a patent apocalypse. But that’s not all bad news for expansion-stage companies.

by Nick Petri