Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.
The right IT contracts not only protect their companies’ interests, they also set the tone for lasting customer relationships.
Growing B2B companies often struggle with implementing significant customer experience improvement. As CX guru Bruce Temkin explains, to truly succeed, it takes a company-wide push.
Sales training authority and business author Mike Bosworth explains why key to improving sales teams’ mileage with CRM is establishing the right customer-centric CRM milestones.
Brand and content strategy expert Margot Bloomstein explains the key steps companies need to take to develop a cohesive content marketing strategy.
Tech recruiting expert Keith Cline discusses the latest tech recruiting trends and lays out several keys to recruiting top tech talent.
Customer service expert Bill Price provides insight into what customer service metrics truly matter when it comes to measuring — and improving — customer satisfaction.
Learn how to jumpstart your influencer marketing with 14 tips for identifying the big names and getting them to come on board.
Discover how to optimize your B2B marketing efforts by prioritizing your focus on the right B2B marketing channels for your company.