Business strategist Dan Waldschmidt offers four strategies for warming up cold calls, delivering your best value proposition, and connecting with your customers.
Product management expert Marty Cagan, partner at the Silicon Valley Product Group, outlines six steps to successful product ownership and discovery.
ManagingPartner at SaaS Marketing Strategy Advisors Peter Cohen discusses the challenges and keys for companies making the transition to saas.
Let’s face it, creating accurate sales forecasts isn’t easy. We can’t look into a crystal ball and see which deals in the pipeline are going to close when. Fortunately, “Sales Forecasts: A Question of Method, Not Magic” can help by teaching you to create accurate sales forecasts.
Sales trainer and strategist Colleen Francis discusses the biggest sales mistakes startup companies make and how they can avoid them.
We’re revisiting some of the greatest Olympic moments and the lasting leadership lessons they have to offer for you and your business.
Prospects buy from you — and customers buy more from you — when they perceive that your company, and its products or services, are better than those of your competitors. One of the best ways to enhance this perception is to develop competitive messages that truly resonate with your target audience and convey all of the things that allow you to create unique value and set your company apart from the competition. “Why Us? A Guide to Competitive Messaging” will help you create the kinds of messages that will increase your perceived value in the marketplace and help you win more business.
Thanks to effective website content segmentation, today’s B2B websites are better positioned to convert visitors than ever before. Learn how to win over more customers by directing them to targeted content that’s appropriate to them.