Customer Success
What is Post-Click Marketing?
One of the main goals of every company’s website is to attract visitors. The more eyes viewing your site, the...
by Scott Maxwell
HR & Leadership
The Facilitator's Guide to Creating Aspirations
This is a part of a series that was created to help you define what you aspire to be as...
by Scott Maxwell
Startup Strategy
8 CEO Assumptions that Could Make You Feel Like an Ass
CEOs of emerging growth companies make a lot of assumptions, but many of them turn out not to be true...
by Scott Maxwell
Finance & Operations
Company Aspirations: Checklist for the Administrator

The administrator is responsible for initiating and maintaining the program, monitoring progress, measuring results, and suggesting changed to the CEO and executive team.

by Scott Maxwell
Finance & Operations
SAAS CAC Ratio: What Should it Be?
Last week I wrote about focusing on improving your 4 SAAS numbers rather than getting overly excited about calculating and...
by Scott Maxwell
Startup Strategy
29 CEO Blind Spots- What are Yours?
Here is my (running) list of 29 CEO blind spots I have seen over the years. Take a look and...
by Scott Maxwell
Market Research
Why There’s Always Room for Market Clarity Improvement

Whether you know it or not, your top opportunity is to improve market clarity. The better it is, the greater your ability will be to cut through the noise and gain awareness, word of mouth, and ultimately more customers in your target market segment.

by Scott Maxwell
HR & Leadership
How Can the Facilitator Ensure Success When Creating Aspirations?

The facilitator plays an important role when it comes to developing company aspirations.

by Scott Maxwell
HR & Leadership
What is the CEO Responsible for?

Print out and use this checklist for the CEO to ensure that this effort will have the greatest probability of success.

by Scott Maxwell