Do you really understand your target market? Learn how to conduct an honest assessment and set your company on a course to achieve true market clarity.
In this second post in a series on go-to-market strategy, OpenView Senior Managing Director and Founder Scott Maxwell explains how an aimless go-to-market strategy design can lead your company into product disaster.
In the first post in a multi-part series about go-to-market strategy, OpenView founder and Senior Managing Director Scott Maxwell explores two go-to-market approaches, and explains why one is much better at helping expansion-stage software companies create truly sustainable, scalable growth.
Every SaaS company wants to dominate its market, but the problem is most founders don’t realize the ideal SaaS market approach is highly targeted and focused around customer segmentation.
What is customer segmentation? Your first step in creating a market-dominating growth strategy and dramatically improves your company’s growth, competitive advantage, and economic model. Learn how to get started in this post.
Follow these 11 industry trends to see where the puck is going and make sure your SaaS product strategy gets you there first.
We all have learned great things from our mothers. Given that yesterday was Mothers Day, I reflected on six business principles I have learned from my mom.
You don’t have to be an experienced CFO to understand and improve your company’s economic performance. In fact, with this high-level guide you can dive right in by learning how to discover, develop, and optimize your economic model.
Is your approach to marketing up to date? Here are the eight critical pieces of a productive marketing framework you need to try on and get fitted for right away.