Market Research
By staying ahead of the curve on these IT channel predictions, you can save yourself a lot of downtime, and headaches, this year.
If you’re selling a B2B solution, chances are you’re dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. Senior Marketing Manager Christy Weymouth explains how ExactTarget segments its marketing content to speak specifically to each of the company’s personas and their needs.
Will B2B SaaS companies follow the B2C dynamic pricing model adoption trends in 2014?
Do you really know why buyers in your target market make the purchasing decisions they do? It’s time to find out by asking them. We’ve outlined the basics of how to conduct a market research call to get the buyer insights you need.
Ready to open the door to a wealth of information about your customers that can vastly improve your go-to-market activities? Here are 7 reasons why your company needs to start conducting buyer insights research now.
For growing software companies, building products that are designed to be everything to everyone is rarely an effective strategy. Instead, suggests Central Desktop VP of Products Kristy McKnight, SaaS businesses should be striving to achieve better focus on the segments or verticals that give them the best chance for long-term success.
What separates the companies that make it past the early growth stage and those who don’t? A big factor is the ability to target the right customer segments and dominate them. OpenView founder Scott Maxwell shares five market segmentation strategies proven to work.
What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.
Your SaaS business is on a roll. You’ve acquired a number of early users, your churn is relatively low, and you’ve identified a host of new market opportunities that could lead to high growth. Time to step on the gas, right? Sure, if you know your target market segments. If you don’t, you may want to hit the brakes.