Marketing
Marketing
Be Judicious with Your Introductions, They Aren’t Always As Harmless As You May Think
You may be eager to make introductions that connect your network, but it’s crucial to think before you unite. The…
by Contributing AuthorMarketing
Case Studies: Your New Best Friend
Creating an archived record of your history with a client in the form of a case study has significant sales…
by Contributing AuthorMarketing
Blog Editorial Strategy: 10 Steps for Success
An effective blog editorial strategy can easily be responsible for the success of a content marketing strategy. It is the…
by Contributing AuthorMarketing
Should B2B Brands Be Jumping Aboard Pinterest’s Growing Bandwagon?
OpenView brought together six leading marketing experts for a roundtable discussion about Pinterest and its short- and long-term potential, as well as whether B2B marketers should be using it and, if so, what exactly they should be doing on it.
by Amanda MaksymiwMarketing
Big YouTube Change Likely to Improve Video Suggestions
How many times have you been browsing videos on YouTube only to be duped by either a description or a…
by Contributing Author
Marketing
Website Content Segmentation: Direct Your Customers to What Matters Most
Thanks to effective website content segmentation, today’s B2B websites are better positioned to convert visitors than ever before. Learn how to win over more customers by directing them to targeted content that's appropriate to them.
by OpenViewMarketing
A Guide to Perfecting Your Website Content Segmentation
Improperly segmented (or unsegmented) content can run the risk of being user-unfriendly. On the other hand, content that is segmented…
by Contributing Author Marketing
Monetizing Social Media, 2.0 Style
While the skeptics may be right in doubting market valuations, the social business model is here to stay, thanks in large part to innovative revenue models.
by Nick Petri Marketing
WordPress Visual Editor Biography Plugin
At OpenView I manage the design and development of WordPress Multisite blog with 20+ users. The blog theme required author.php…
by Kevin Leary