Marketing

Marketing
Checklist for the Case Study Initiative Owner
This is a part of a series that was cre­at­ed to help you cre­ate case stud­ies for your com­pany.  This series will...
by OpenView
Market Research
Watch
Crossing the Chasm, Part 5
The Market Segmentation Forum OpenView Venture Partners held its Market Segmentation Forum in March to help its portfolio companies solve...
by Tien-Anh Nguyen
Marketing
Customize your Approach to Blogging

A corporate blogging program should be well constructed, but as with all practices, there are many approaches that can lead to a successful effort. Here are two approaches you can try

by OpenView
Market Research
Leveraging Lead Data Services for Outbound Prospecting
Expansion-stage software companies have a lot of operational challenges. There’s management team development, product development strategy, customer experience management and...
by Tien-Anh Nguyen
Marketing
Watch
Thriving in an Inbound Marketing Environment
The beauty of an inbound sales strategy is that it drives potential customers directly to you. There is no cold...
by Contributing Author
Marketing
Challenges to Success
This is a part of a series that was cre­at­ed to help you cre­ate case stud­ies for your com­pany.  This series will...
by OpenView
Customer Success
Studying the Content Marketing Playbook
Every marketing team needs a go-to playbook for connecting with customers through content. [caption id="attachment_5406" align="alignright" width="240"] Image provided by:...
by Contributing Author
Customer Success
B2B Brands can be Considered Media Companies
A recent survey has revealed surprising information about content usage in B2B marketing. [caption id="attachment_5331" align="alignright" width="240"] Image provided by:...
by Contributing Author