Marketing

Marketing
The Influencer Handbook from WOMMA
If you have been following my posts, you know that I often talk about influence marketing. I often spend time...
by Amanda Maksymiw
Marketing
Marketing’s Lead Generation Responsibility to Sales
I had an interesting email discussion with one of the marketing managers at a portfolio company. The discussion started after...
by Firas Raouf
Marketing
Demand Generation Process – Science not Art
There is an ocean of things we can cover in a discussion around demand generation. What I refer to here...
by Firas Raouf